05/01/2019

How Compelling Brand Stories Attract Game-changing Leaders

An important part of your message is your brand promise

You only need to look as far as the countless lists from Great Place to Work and Glassdoor’s “Best Places to Work” rankings to see who excels at employer branding.

Boston Consulting Group, for example, reached the top five on multiple lists in recent years. Its career page is clear and concise: “The work we do every day — going deep to discover key insights and having the courage to break new ground — leads to a lasting impact on companies, industries and society.” In this brief statement, BCG speaks beyond the facts to its “why.”

A strong employer brand message is an excellent tool for attracting and retaining leaders. And not just any leaders — we’re talking about the game-changing ones who are extremely capable but also extremely passionate about what you do.

Please select this link to read the complete article from Chief Executive.