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Daily Buzz: Create a Cohesive Community Strategy

Every community should enrich what it touches

Associations cultivate communities, whether they are happening online, in person, or both. And no matter what arena members engage in, each community should feed into the others and support the larger mission of the organization.

For online communities in particular, this kind of connectivity is key—and can be easily achieved if the community has the right focus, said Marjorie Anderson on Community by Association.

“Any good online community makes connections into the association as a whole,” she said. “Whether that be through surfacing larger content that community members may find useful or providing them information about regional events that will provide them greater opportunities for connection. Your online community strategy shouldn’t just be about online interactions and, when done well, it creates untapped potential for your association.”

For instance, if your association holds an annual conference, Anderson suggested starting a blog within your online community to give members an insider perspective into your meeting. The idea here is twofold: to connect remote members to the live experience and the online community to the association’s work overall.

“This is community mindset at work, and all it took was an adjustment to your community’s content,” Anderson said. “Connecting the dots doesn’t have to be hard … When done right, it creates the perfect recipe for a stronger association, more connected membership, and more meaningful experiences that will not only bring your members closer to each other, but closer to the association they choose to spend their membership dollars with.”

Please select this link to read the original article from Associations Now.

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