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Mighty Citizen Names Nicole Araujo, CAE to Lead Client Growth

Texas-based firm targets growth opportunities in national association market

Branding and digital marketing agency Mighty Citizen today announced its big leap to grow its business with national associations and other nonprofit organizations by hiring industry veteran Nicole Araujo, CAE, as its first client engagement director. Araujo joins Mighty Citizen with a mission to grow the agency's roster of association clients that currently includes the American Association of Nurse Practitioners, Texas Society of Association Executives, Texas Restaurant Association and many more. She reports to Founder and CEO Nick Weynand.

"Nicole Araujo knows what strategic and operational challenges associations face, and how to introduce Mighty Citizen as a valuable partner to solve them," said Weynand. "As we continue to grow our clientele in mission-driven markets, including associations, higher education, nonprofits, and state and local governments, Nicole brings a depth of experience and understanding that is unmatched. We are fortunate to have her as the face of Mighty Citizen on the East Coast."

Araujo joins Mighty Citizen with more than 20 years of experience with industry leaders including Naylor Association Solutions and BrightKey, Inc. She became a Certified Association Executive (CAE) in January 2019.

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