Report: Thought Leadership Has a More Direct Effect Than You Think
That’s according to a survey of more than 1,200 decision makers
In the association world and beyond, thought leadership is a frequent topic of discussion—thanks in no small part to the perceived impact it can have on an organization’s bottom line.
But while it may garner a lot of appreciation near the top of the organization, the ROI of thought leadership isn’t always entirely understood in the place where it perhaps needs to be understood the most— the sales department.
That’s according to the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study, a survey of more than 1,200 decision makers. The report, based on LinkedIn survey responses from leaders at organizations large and small, found decision makers were increasingly accessing more thought leadership content, with 37 percent accessing such content one to three hours per week and 21 percent accessing thought leadership content more than four hours each week.
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