Is It Time to Use TikTok to Engage Members?
Yet another social media platform may be necessary
Sure, your association might have a social media engagement strategy that uses Facebook, Twitter, Instagram and even Snapchat. But what about TikTok?
If you’ve been following along lately, you may already know that TikTok, known as Douyin in China, is a social video- and music-sharing app that’s surging in popularity around the world. According to media reports, it has being downloaded in record numbers and has more than 100 million downloads on the Apple App Store. The app skews to younger Gen Z audiences, says Adweek.
While you might write it off as the province of silly lip-syncing videos and dance battle songs, there’s something uniquely fun and original about a platform that puts everyday people and situations in the spotlight. Plus, many TikTok videos are transferring over to other social platforms for replay, causing them to achieve viral fame.
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