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Daily Buzz: Can Association Credentials Replace College?

How this industry can help offset the glaring expense of universities

As many young adults question the value of college, the credentialing and certification industry is stepping in to fill the gap as an affordable alternative to a four-year degree. For associations, this educational change opens up the opportunity to become a trusted professional resource.

“Associations are well positioned to help train new and experienced professionals throughout their careers,” says the WBT Systems team on its blog. “As employers look beyond degrees and seek to find employees who can demonstrate competencies, a digital badge, certification, certificate or micro-credential becomes a valuable way for hiring managers to validate a job seeker’s skills.”

To become the standard education program in your industry, start with revisiting the requirements for your credentialing program. After all, you can’t become a resource to young professionals if your requirements exclude them.

From there, get the word out about the program.

“Don’t only promote your credentialing programs to members,” the team says. “Expand your marketing to students, college and university career center staff, young professionals and industry employers. Make sure they’re aware of your credentialing programs and understand the importance of these credentials for validating competencies.”

Please select this link to read the original article from Associations Now.

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