05/21/2019

Daily Buzz: “Game of Thrones” and Your Association

Captivate an audience and get people talking

Oh, Game of Thrones. Whether or not you watch the show, you can’t deny the HBO drama’s ability to captivate an audience and get people talking.

In honor of the series finale, Colleen Bottorff from the MemberClicks blog shares key takeaways inspired by the show’s last season:

1. Follow through on your promises. “Many fans were disappointed by the number of loose ends the show left,” Bottorff says. “Don’t ever leave your members high and dry. That’s a surefire way to lose a member’s loyalty and, well, their membership.”
2. Be mindful of imagery. One of the most talked-about scenes of the last season had nothing to do with the show’s plot and everything to do with a modern-day coffee cup that was accidentally left on set. The lesson: “Be careful with any imagery that your organization uses and intentional about the vibe it conveys,” she says.
3. Share what you love about your association. Many of the Game of Thrones cast and crew shared heartfelt messages and behind-the-scenes images on Instagram. Your organization should follow suit. “Share that ‘behind the scenes’ content of your own to show prospective members what they’re missing,” Bottorff says. “And when it comes to your members … well, your story is their story, too. Involving them in certain planning processes and decisions will encourage them to stick around for the long haul.”
4. Stick to your mission. “Many fans felt that the writing in the final leg of the saga veered away from what drew many to the show in the first place,” she says. “Every decision you make should be in line with your mission, first and foremost. And if you’re holding true to your mission, and recruiting members who believe in it, you should have no trouble keeping them happy.”

Please select this link to read the original article from Associations Now.