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Daily Buzz: Create an Online Community Leader Program

Recruit community leaders to lead, monitor discussions and contribute

An online community can be a helpful engagement tool, but just launching it doesn’t initiate success. It’s also requires a lot of preparation and a well-thought-out strategy. So, what do you do?

“First, it’s a good idea to remind everyone that the community is built for them—and to cultivate a thriving online exchange, it requires participation and collective ownership,” says Susan Cato on Community by Association. “Inspiring this type of engagement is always tricky at first, but if you try hard enough and have a good plan and strategy in place, you will be able to find a few motivated individuals to help get things going.”

One way to do it: Recruit community leaders to lead and monitor discussions or contribute content.

“The key is to make sure the opportunity and time investment is clear—and provide tangible benefits such as public recognition and increased visibility as a leader,” Cato says. “To help move this along, write a position description for community leaders, create a group for them, have regular calls and brainstorming sessions, [and] formalize a community leader program.”

Please select this link to read the original article from Associations Now.

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