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Customer Payment Experience is Key to Success

Nearly 90 percent of buyers would pay more for a better customer experience

As technology continues to influence and drive commerce, merchants recognize that seamless payments and an exceptional customer experience are the ingredients that make clients come back and attract new prospects.

And, for any business, having happy customers is essential to success.

According to a Walker study, “customer experience will overtake price and product as the key brand differentiator by 2020.” The study found that 86 percent of buyers would be willing to pay more for a better customer experience.

Please select this link to read the complete blog post from OSAE Member Infintech.

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