Getting An Apology Right Can Save Your Business
Apologies build bridges that move us forward
Civilization depends on the apology. When humans interact and something goes wrong, the apology builds a bridge that enables us to move forward.
But apologies are failing more often. Two reasons: First, organizations aren’t humans, and organizations often seek to avoid or industrialize the human work that civilization needs. And secondly, the apology is a complex organism, one with many structures and purposes, and our culture models (or fails to model) how it’s supposed to be done.
Consider that we can say, “I’m sorry” at a funeral even if we didn’t murder the deceased, but we also say, “I’m sorry” when we bump into someone in a crowded train station and “I’m sorry” when we get caught shoplifting. Three different situations, with fundamentally different amounts of complicity, blame or guilt.
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