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Lessons In Building Loyalty From Retailers

Building value is more important to increasing long-term loyalty

It’s useful to think about association membership in terms of retail because many of the industry’s customer-engagement strategies translate, such as those used in loyalty programs.

So, it’s worth noting what the 2019 Customer Lifecycle Report, from Yes Marketing, has to say. The report examines how consumers get pulled into loyalty programs, what they consider good value, and what keeps them coming back. Generally speaking, retailers know what they’re doing: Nearly three-quarters of consumers surveyed said they’re “adequately rewarded” by their favorite retail brands.

One key takeaway: A good acquisition tactic shouldn’t be mistaken for a good loyalty strategy.

Please select this link to read the complete article from Associations Now.

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