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Why Your Concept of Power Can Use a Rethink

Power simply isn’t what it used to be

Power isn’t what it used to be. And that can be a good thing.

In the latest issue of Associations Now, I interview Jeremy Heimans and Henry Timms, who will be the opening keynote speakers at the ASAE Annual Meeting & Exposition in Columbus in August. The ideas in their book, New Power: How Power Works in Our Hyperconnected World—and How to Make It Work for You, are designed to push executives to take notice of how they lead.

Its message is particularly pointed for association executives, because members and potential members are increasingly looking for a reason to justify joining associations. What can you provide that smaller, self-organized groups can’t? If you’re not going to let members have a say in how the organization is run, why should they bother with you?

Please select this link to read the complete article from Associations Now.

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