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Roots of Success

The influence edge: Authenticity

A hat tip to Meaghan Killion Joyce of International Paper for forwarding this article.

I'm sharing this with you because you attended either our Science of Authenticity workshop or the Innovate to Motivate (I2M) conference several years ago where we first explored the topic of authenticity in your advocacy communications, as well as in how you present yourself.

I don’t agree with everything the author writes regarding contemporary politicians. I also disagree with his statement that, “There is little agreement on what authenticity actually means,” because my colleague Dr. Kelton Rhodes and I have studied this, and the social sciences reveal that there really is an authenticity formula.

Please select this link to read this blog post from OSAE's own Amy Showalter.

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