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Create an Attendee Experience Strategy

Here’s how to build an AX strategy

In the latest issue of Associations Now, our associate editor, Rasheeda Childress, writes about 25 tech terms that every association exec needs to know—whether their role lives inside or outside the IT department.

One term on the list is user experience, or UX. The article defines it as this: “Designing technology in a way that focuses on creating an easy and intuitive experience for users.”

You’re likely familiar with similar terms like customer experience (CX) or brand experience (BX). But here’s one that meeting planners should have top of mind: AX. What does it stand for? If you guessed attendee experience, you’d be correct.

Please select this link to read the complete article from Associations Now.

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