How Millennials Are Changing Corporate Giving
Companies need to lean into Millennials' sense of social empowerment
Corporate generosity took center stage in May when Robert F. Smith, the founder, chairman and CEO of Vista Equity, announced his plan to pay off student loans for Morehouse College's entire 2019 graduating class.
At the same time, MacKenzie Bezos, the ex-wife of Amazon founder and CEO Jeff Bezos, signed the Giving Pledge, agreeing to earmark half of her wealth for charitable donations.
As wealthy Americans like Smith and Bezos make public displays of generosity, employees of large and small companies may wish for their jobs to follow suit. This is especially true for Millennial and Gen Z workers.
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