What Is A Brand: It Is Integrity
You can lose integrity as easily as you can gain it
A brand is its values - if you have no values you have no brand. You have a company, you don’t have a brand - so you will always be underselling your products and services.
What is the chief value a brand can have? It is Integrity. Unless Integrity is central to your business, no further value can be.
You can lose integrity as easily as you can gain it.
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