Storytelling in Business: How To Be Good At It
Speak for success
Once there was a CEO in the transportation industry whose private firm had recently acquired a public company. That meant conducting quarterly earnings calls with analysts—something the CEO dreaded like a tractor trailer on fire.
This is the story of how he overcome his fear, found his voice again and became good at business storytelling.
I can vouch for all of this because you might say I was present at the creation.
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