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Digital Transformation and the Challenges of Keeping Up

How to keep up with the Treadmill Effect

Associations are facing a lot of risks, but one that isn’t discussed much as it should be is the treadmill effect, or the quickening pace of innovation. 

It works like this: The treadmill keeps getting a little faster, a little harder to control, and without a well-thought-out strategy to pace yourself, you might just fall off.

And it seems to be freaking tech execs out. Recently, Gartner’s quarterly Emerging Risks Monitor Report revealed that the pace of change, which had been off the radar of many IT officials at the end of last year as they remained focused on privacy regulation, was now the top emerging concern for many of them.

Please select this link to read the complete article from Associations Now.

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