Daily Buzz: Be Brave in Your Marketing Campaigns
Taking a big risk in your marketing efforts has big payoff opportunities
Want your marketing initiatives to stand out? Be brave with your campaigns.
Research from Effie Worldwide, the group behind the marketing industry’s Effie Awards, surveyed 6,000 campaigns to see what makes marketing most effective.
“Our data clearly show that campaigns whose approach to testing the boundaries is a little tepid perform considerably less well than those aggressively pushing the envelope,” Traci Alford, Effie Worldwide’s president and CEO, explained in AdAge. “If you want to stand out with consumers today, you simply can’t skimp on bravery.”
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