Tennis Association "Idea Rally" Aims To Serve Up Growth Strategies
The strategy lends itself to a fast turnaround
The Tennis Industry Association (TIA) is asking its members for ideas on how to keep interest and participation in the sport growing, and its strategy for doing so might be worth checking out.
This week, the group is hosting the TIA Discovery Challenge, a digital event that relies on a stimulation of creative thinking using the “Idea Rally” method. What’s an Idea Rally, you ask? It’s a way to source input from hundreds of experts in a sprint of a few days. Run by the firm IdeaConnection, the event uses peer review of ideas and facilitated discussion to give direction to the brainstorming, so that ideas with the most potential can be identified and explored in depth.
“Over the course of the Idea Rally, hundreds of these experts put their minds together to focus on your problem, and to help give you new avenues of investigation,” IdeaConnection explains on its website.
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