Smaller Meeting Budget or Fewer Resources?
According to AmEx, this isn't a real problem
Think having a smaller budget or fewer resources for an event means that it won’t be as successful? Think again.
A new report from American Express Meetings & Events, called “In-Depth Look at the Event Experience: What Marketing Owners Want,” dives into how meeting planners can set objectives and design unique experiences while balancing the realities of logistics and budget. Among the suggestions in the report:
KNOW WHEN TO TEST NEW IDEAS
According to the report, groups typically run two “streams” of events. The first is programmatic. “These events are the mainstays of the organization’s effort to maintain a strong brand presence,” the report says. In the world of associations, this could be your annual meeting or other smaller meetings that you host on a regular basis.
Please select this link to read the complete article from Associations Now.