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Smaller Meeting Budget or Fewer Resources?

According to AmEx, this isn't a real problem

Think having a smaller budget or fewer resources for an event means that it won’t be as successful? Think again.

A new report from American Express Meetings & Events, called “In-Depth Look at the Event Experience: What Marketing Owners Want,” dives into how meeting planners can set objectives and design unique experiences while balancing the realities of logistics and budget. Among the suggestions in the report:

According to the report, groups typically run two “streams” of events. The first is programmatic. “These events are the mainstays of the organization’s effort to maintain a strong brand presence,” the report says. In the world of associations, this could be your annual meeting or other smaller meetings that you host on a regular basis.

Please select this link to read the complete article from Associations Now.

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