08/02/2019

Daily Buzz: How to Build a Meeting Legacy

The most successful get all stakeholders involved from the get-go

Hosting a one-off meeting is one thing, but establishing a legacy for a conference requires a different type of planning, especially when it comes to meeting content.

“Specifically, the information and analysis delivered at an event can help bring progress within some sector of the host destination, while at the same time produce long-term recognition for the host organization,” Rob Carey says on MeetingsNet.

In fact, a recent study on legacies for business events by the University of Technology Sydney in Australia and the Joint Meetings Industry Council found that educational content delivered in a destination “has value that directly drives economic development, creativity, and innovation [there].”

The report’s researchers also found that the most successful legacy meetings get all stakeholders—local government, meeting venues, convention bureaus, and so on—involved from the get-go.

“It is important that all stakeholders understand the full value of the business event,” the report states. “Legacy outcomes should be included in every business event study or evaluative report and then communicated to governments, communities, industries and universities, as well as event organizers and individual delegates plus any stakeholders that have invested in the business event. They all need to hear about the outcomes.”

Please select this link to read the original article from Associations Now.