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When To Find Your Organization's "Why"

Context is the picture that shows us how to arrange the puzzle

Our team received a message from a small business owner asking for guidance in finding its organizational WHY. When we asked igniter and co-author of Find Your Why Peter Docker for some insight, it struck him that this question and his response might be useful and in service of many others. So, we decided to share it.

Here's the message:
Hello, Just wondering if I could get a quick point in the right direction. We are a small business where a group of employees bought the company from the previous owner. The company is heavily leveraged with debt we are trying to get out from under. I am trying to apply the “Start With Why” in our company but with the debt issues right now, it feels like all we can do is keep cutting and cutting while performing our work to get back on a stable path. What are the first steps you would suggest we need to take to stabilize and work on finding our WHY?

Peter's reply:
First of all, I want to congratulate you for the courage you have shown to buy the company. You and your colleagues are clearly committed to the work that you do and are passionate about it. This very same passion—and courage that comes with it—is what will help you work through this difficult time.

Please select this link to read the complete blog post from Simon Sinek.

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