Strengthen Your Personal Brand
Your resume, in-person and online personalities should be aligned
Whether you’re actively job hunting or serendipity brings you a great career opportunity, stop and ask yourself an important question: Is your personal brand ready?
Career coach Pamela J. Green says professionals in every career stage make the mistake of conveying different impressions in the three ways they present themselves to potential employers—on their resume, in person and online. The result: a brand that’s out of whack.Many professionals whom Green coaches suffer from this malady.
“Then they wonder why they’re not getting picked up” for job opportunities, she said. “It’s because they’re sending three different signals, and we need to make sure that all of those things connect and that they’re saying the same thing.”
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