Aiming to Rekindle Success, Groupon Embraces the Membership Model
Last week, it formally launched Groupon Select
Groupon used to be the biggest player on the block, but its glory days are well behind it.
That said, the daily deals firm is still around, and it’s looking to build momentum around its once-very-buzzworthy offering. Given that state of affairs, what’s the plan?
The answer is a membership program. Last week, the firm formally launched Groupon Select, a $5 per month offering that gives members additional access to discounts, free shipping, and other perks related to its many products and services.
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