Membership Hack: $5 Trial Membership
Consider a two-week test drive of your organization's offerings
For the cost of a Starbucks latté, the International Public Safety Association (IPSA) gave member prospects a limited $5 trial membership that included access to a lot of member benefits.
How to hack it? To celebrate its fifth anniversary, the International Public Safety Association offered an intriguing membership trial: It invited prospects to test-drive the member experience for two weeks for $5.
The trial membership gave prospects access to a range of benefits, including selected publications and webinars and free registration to IPSA’s fall meeting in Washington, D.C.
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