How Omnichannel Marketing Can Build Member Relationships
Here’s what the omnichannel approach looks like
Is your member engagement rate dropping? If so, you’re not alone.
According to the 2019 Membership Performance Benchmark Report released earlier this month from Advanced Solutions International, member engagement is the top challenge for most associations. Only 34 percent of associations reported an increase in member engagement this year, down from 38 percent last year.
A separate study by Personify echoes those findings. In a webinar Tuesday, Amanda Myers, the company’s director of product growth, said that preliminary findings from Personify’s Member Experience 2.0 study show that digital marketing will continue to be a critical piece of the member engagement puzzle, especially when organizations are trying to reach young members.
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