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Four Fresh Lessons on Loyalty

Their tricks may prove useful for associations looking to innovate

Association membership has a ton of parallels with retail loyalty programs because of the ways they focus on boosting engagement and encouraging members to take action.

That’s why it’s good to check in from time to time to see what restaurant chains or online clothing sellers are doing to keep customers on their good side—while encouraging broader growth in the process.

Here are a few strategies and insights to keep in mind:

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