Should Volunteers Groups Have Separate Social Media Accounts?
Member volunteers are incredibly valuable - so is the association’s brand
There are a multitude of online discussions that occur, but one last week on Collaborate [ASAE member login required] caught my eye because it received a lot of response and made me think it might be an issue that crops up a decent amount at associations.
The premise of the discussion: Social media is generally thought of as the domain of the association, so what happens when its volunteer groups say they’d like to set up a Twitter account with the association and group name?
While member volunteers are incredibly valuable, so is the association’s brand, which means allowing a group to set up a branded social media account may raise concerns. I spoke with a couple of communications experts about what associations need to consider when member groups want to take on social media under the association’s umbrella.
Please select this link to read the complete article from Associations Now.