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Daily Buzz: How to Ask the Board for New Technology

Don’t let outdated technology stand between you and growth

Be it member growth, retention or engagement, your team has a laundry list of goals to achieve. Don’t let outdated technology stand in your way.

But before you switch to a modern technology solution, you’ll need to get approval from the board. Tirrah Switzer from the YourMembership blog offers these tips for navigating that conversation:

  1. Get specific on where your association is now versus where you want it to be. “It’s hard to argue with numbers,” she says. “So show your board that your association isn’t reaching its goals.” Diving into the data—no matter how discouraging—will help provide context for why new technology is necessary.
  2. Detail organizational challenges. The data shows that you’re behind, but now it’s time to outline why. What is it about outdated software that’s causing delays to achieving your goals? Switzer says this conversation is your chance to grab the board’s attention, so don’t be shy in painting the full picture.
  3. Explain the risks that come with not modernizing. Similarly, if your organization doesn’t make a change, what will the future look like? Be blunt with the board about what’s at risk, and, again, get specific. For example, alongside not meeting organizational goals, old technology might frustrate members or position your organization as outdated.

Please select this link to read the original article from Associations Now.

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