Membership Hack: “Power of One” Recruitment Campaign
How NFCA brings in new members - one at a time
The National Fastpitch Coaches Association (NFCA) holds an annual member-driven recruitment campaign that’s brought in hundreds of prospects—one coach at a time.
How to hack it? While many membership recruitment campaigns encourage members to bring as many of their peers as possible into the association, the National Fastpitch Coaches Association takes a different approach: Each fall, NFCA’s “Power of One” campaign asks members to recruit a single new member.
“Coaches compete on the field, yet collaborate off the field,” said Executive Director Carol Bruggeman in a media release. “Asking a colleague to join the NFCA enhances the knowledge and network of coaches, which in turn boosts the overall student-athlete experience.”
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