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Generational Marketing: Quick Tips for Association Pros

Understanding the value of targeted outreach

Baby Boomers, Gen X, Millennials, Gen Z. You likely have members (or will soon have members) of all four generations. And as you know, each generation is different. Baby Boomers have different likes, goals, and preferences than Millennials. 

What does that mean for your association or chamber of commerce? Well it means that in order for your communications to be effective, a little segmentation is a must. 

Segmenting your audience by generation and then marketing to those segments accordingly is what’s referred to as generational marketing. To appeal to each generation in your marketing efforts, check out the quick tips below.

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