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Daily Buzz: A New Way to Think About Annual Meetings

Consider implementing a five-step brainstorming framework

Meeting planners are always looking for ways to provide new experiences at annual meetings, but creative thinking about such a well-established event can be challenging.

One solve: Lisa Block, writing on Velvet Chainsaw, says a five-step framework for brainstorming that her team developed helps them continually revamp and reinvent annual conferences:

  1. Identify an attendee experience to improve.
  2. Outline the type of emotional connection you want guests to feel during the experience.
  3. Research how other meetings have handled a similar experience. What went well, and what didn’t?
  4. Pinpoint potential obstacles that could hinder successful implementation.
  5. Strategize tactics that will bring the experience to life.

“This isn’t about tweaking schedules, adjusting formats, or adding activations at your event,” Block says. “The framework puts the participant at the center and includes principles of design collaboration to help your team innovate and strive for continuous improvement.”

Please select this link to read the original article from Associations Now.

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