Use a Rebranding to Announce Member Upgrades
Shine a spotlight on all you offer
A rebrand is an exciting and high-stakes moment for an association. In a push to add new energy or hit the refresh button, associations have to carefully consider how members might react to an updated logo or tagline.
Usually, these moments draw member interest and boost web traffic, essentially shining a spotlight on the organization—which might mean it’s a good time to introduce other big changes as well.
That’s the strategy that Jacinthe Moreau, president of the World Pet Association (WPA), is using right now. She’s leading a rebranding effort at WPA that’s more than just a few cosmetic changes.
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