Complete Story


Does Your Association Need a Stop Doing List?

It’s probably time to consider this if the list is just too long

Most people talk about having a to-do list. However, if that list gets too full, it’s probably time to consider a stop-doing list.

The same is true for associations: They are at their best when they are working efficiently on programs and services that members highly value and that contribute to the organization’s bottom line, which means they also need a stop-doing list to eliminate things that are no longer working.

“Associations, no matter what their size, have limited budgets and limited time,” said Elena Gerstmann, Ph.D., FASAE, CAE, a principal at Avenue M Group. “If they don’t stop doing some of the things that used to be important, they can’t invest in new programs, products, and services.”

Please select this link to read the complete article from Associations Now.

Printer-Friendly Version