Put Utility First When Considering a Tech-minded Benefit
Members seek your help to solve some of their biggest problems
Whether your members are solo entrepreneurs or massive businesses, they all have difficulties that can prevent them from being as effective as possible.
And these issues can vary wildly, but when it comes down to it, they turn to you to help solve some of their biggest problems—whether in terms of messaging, networking, or simple reach.
Increasingly, that might come in the form of software tools, as well. Maybe they look like apps designed around certification. Maybe they help HR departments figure out whether a candidate has the skills they say they do. Maybe they help parts of the public affected by an issue you work on in a unique way. Or maybe they help make a case for a broader advocacy issue your organization is intently focused on.
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