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Study: Where Associations’ Tech Strategies Are Succeeding and Failing

Technology and associations are like awkward roommates

Technology and associations are like awkward roommates sometimes—obviously, they have to work together to keep things going, but it might get a little bumpy along the way.

A new report from the membership-focused software firm Community Brands finds that while things are looking a little rosier these days on the association IT front than they might have in the past, there are still plenty of bumps in the road to get past.

“The accelerating pace of technology innovation poses a significant risk to professional membership organizations,” the Digital Evolution Study says. “If they don’t keep up, their member experiences will suffer, and the success of their organization could be in jeopardy.”

Please select this link to read the complete article from Associations Now.

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