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Four Ways to Fight Fake Traffic on Your Website

This can be particularly alarming

Your analytics are an incredibly important part of what makes your association’s website useful—sometimes even essential to its bottom line.

But when that data isn’t quite accurate, it can create some big problems—and lead you to some decisions that are not the right ones.

Which is why a recent report on the nature of “fake traffic”—that is, artificially inflated traffic that appears either in your server logs or your analytics profile—struck me as particularly alarming.

Please select this link to read the complete article from Associations Now.

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