Lessons Learned Applying Core Danish Business Values in the U.S.
Treat others as you’d like to be treated
It’s the golden rule, the one we were all taught as children: “Treat others as you’d like to be treated.”
Hopefully, it’s a rule that’s still central to your management style, and to your company as a whole. The data makes it clear that with so much competition in the marketplace, customer experience can be the deciding factor between whether you win or lose a sale. According to Salesforce, 80 percent of customers say the experience a company provides is as important as its products and services.
To meet these expectations, our Denmark-based company adopted a culture of “humble confidence.” The culture’s tenets: If you want to be a respected market leader, especially in the technology space, you must balance superior products and services with exceptional customer experience. And if you want to be a respected organizational leader, you should develop the same type of relationship with your employees. In fact, you should be comfortable with every one of your interactions displayed on a 100-inch screen in your lobby.
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