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Daily Buzz: Extra Ways to Provide Value to Members

There exist many ways to provide members with value

Why do members join an association, and what makes them renew? It all comes down to value.

Of course, the main way your association provides value is through member benefits. But there are also less concrete ways to do so that aren’t outlined in your member handbook. For instance, connecting members who have similar interests, said Callie Walker on the MemberClicks blog.

“You should continue to offer the many networking opportunities that you do, but take it a step further by introducing your members to others when it makes sense,” she said. “For example, let’s say you’re in the midst of your annual conference, and you’re talking to someone who’s studying for a certification exam. If you know someone else who recently passed that exam, connect those two.”

Another idea: Drum up educational opportunities around soft skills to complement industry-specific learning programs.

“While most people are probably involved in your organization to sharpen their hard skills, it never hurts to help them sharpen those soft skills as well,” Walker said.

Please select this link to read the original article from Associations Now.

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