Three Small-scale Ideas for Free Membership
Such a tactic presents drawbacks
As the old adage goes, “The best things in life are free.” And if you’re an association professional, chances are good you’ve debated whether or not to use free membership offers to entice members to join or stay.
Free membership can have its drawbacks. If you provide too much access, you put your membership value proposition at risk. Also, without dues, members may not have enough “skin in the game” to engage.
So which free membership models work best? Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Here are three possible approaches to consider.
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