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Four Tactics That Helped the PBFA Deliver Wins

Changing attitudes around meat consumption helped

Processed plant-based foods, such as meat analogues and nut-based milks, were very much already a thing by the time the Plant Based Foods Association (PBFA) came about in early 2016.

But the field is certainly having a moment going into 2020, and you can give PBFA credit for helping the industry make the most of the opportunity. The association launched after Executive Director Michele Simon, an attorney by trade, discovered that companies selling vegetarian food faced significant regulatory challenges.

“There was an opportunity to put together this burgeoning sector of the food industry that was, you know, really trying to do the right thing,” she said. “And we were in line with consumer trends and so forth.”

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