Could More Recurring Fees Create Subscription Fatigue?
This could pose membership program challenges
In an era when seemingly everything has a subscription attached, where does that leave membership?
That’s an issue that’s growing in prominence as a result of subscription services that seem to cross industries and interests. Everything from Netflix and Spotify to Birchbox and Dollar Shave Club has a subscription attached. And more, including Apple TV+ and Disney+, is already on the way.
The marketplace is getting so crowded that consumers, worried about their budgets, could become more careful about what they’re willing to pay for on a recurring basis.
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