10/24/2019

Could More Recurring Fees Create Subscription Fatigue?

This could pose membership program challenges

In an era when seemingly everything has a subscription attached, where does that leave membership?

That’s an issue that’s growing in prominence as a result of subscription services that seem to cross industries and interests. Everything from Netflix and Spotify to Birchbox and Dollar Shave Club has a subscription attached. And more, including Apple TV+ and Disney+, is already on the way.

The marketplace is getting so crowded that consumers, worried about their budgets, could become more careful about what they’re willing to pay for on a recurring basis.

Please select this link to read the complete article from Associations Now.