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Daily Buzz: 2020’s Big Meetings Trend - Sustainability

The next generation of attendees wants greener events

Planning next year’s annual meeting? Here’s another thing to add to the to-do list: Look into green initiatives. Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report.

“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. “It’s driven by news coverage of climate change but, more importantly, it’s supported by the next generation of travelers—the Millennials who are poised to become the biggest group of business travelers globally from 2024 onward and the Centennials who are right behind them.”

For planners, that means taking a closer look at meeting operations. Eliminating plastic waste, creating locally sourced menus and choosing green and ethical suppliers and venues are all considerations that should be taken into account and acted on, where appropriate. The risk of not doing so, as the press release points out, has major consequences for your brand and bottom line.

Please select this link to read the original article from Associations Now.

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