How Strategy Can Lift an Association's Spirits
Integrate optimism into your strategic initiatives
There are plenty of ways an association executive can try to feel optimistic these days. A walk on a cloudless late afternoon. A catch-up conversation with a friend you haven’t seen in a while. A happy-hour get together with staffers.
But nothing bolsters an exec’s mood, apparently, quite like having a strategic plan.
These are unsettled times in many ways. But the latest edition of McKinley Advisors’ Economic Impact on Associations Study is remarkable in its assertion that these are stable, even upbeat times for the association community. Based on a survey of 152 executives and staff members from 82 associations, the report finds that fewer respondents are concerned about the direction of their associations and the industries they serve, compared to prior years the study has covered.
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