When Your Best-in-breed Tool Suddenly Wants to Do it All
When you’ve maximized your vertical reach, it makes sense to expand horizontally
There’s been something of a long-standing debate in the tech sphere when it comes to tools: Best-in-breed or all-in-one?
Each has their benefits and downsides: You’re likely to get the best possible feature set with a best-in-breed app, but you are likely to look longer and possibly pay more for the privilege. Then, of course, there are all those vendor relationships to manage.
But the recent split of a business partnership involving two common tools—one that associations might heavily use, one less so—has me thinking: What happens when a best-in-breed tool suddenly tries to do more than you originally signed up for? And how should you react?
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