The Countdown to Renewal Season is On
Associations typically operate on one of two membership dues cycles. Either everyone renews on the same date each year, or individual members renew on their join-date anniversary.
In the 2019 Membership Marketing Benchmarking Report from Marketing General Incorporated, about half of associations surveyed (48 percent) said they operate on calendar renewals. And Callie Walker, senior inbound marketing specialist at MemberClicks, says peak renewal season usually takes place between now and the end of January.
“It’s a very busy period, between the holidays and end-of-year deadlines,” Walker said. “If you can have the renewal process automated, it can help save your staff a ton of time and make the member engagement feel personalized and urgent.”
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