How to Delight Meeting Attendees in 2020
You must harness the destination's uniqueness
Attendee satisfaction is the best indicator of the success of your meeting, reports Event MB in its State of the Event Industry survey. What attendees want, more and more, is authenticity. Attendees seek greater engagement with the educational content and more meaningful connections with peers and the destination.
“Consumers are really conscious about what is authentic,” said Clarisse Charot, Sales Director France, CWT Meetings & Events in the company’s 2020 meeting trends report. “Consumers and employees want something different—they want diversity and respect.”
Creative meeting planners can use traditional spaces, such as hotel ballrooms and convention center salons, to create the authentic, unique experiences that attendees seek. The Winter Classic is a fitness meeting that also raises funds for The Adam S. Hamilton Academic & Athletic Scholarship Fund in honor of the Kent, Ohio-native U.S. Army specialist who died while serving in Afghanistan. The organization transformed a big-box room at the Huntington Convention Center in Cleveland into the ultimate CrossFit gym, hosting literal hometown heroes to compete with world-renowned CrossFit athletes.
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