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How One CEO’s Out-of-Office Messages Draw Fans and Build Trust

Let a little personality in

Creating out-of-office messages is one of those things that everyone does but to which few give much thought.

But Andy Freed, CEO of the Wakefield, Massachusetts-based association management company Virtual, Inc., has found a way to turn this bland workplace staple into something special. Each summer, Freed takes a couple of weeks off—and people eagerly anticipate his increasingly ambitious and entertaining out-of-office messages.

Year after year, Freed and his team have one-upped themselves, eventually even introducing video into the mix.

Please select this link to read the complete article from Associations Now.

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