How One CEO’s Out-of-Office Messages Draw Fans and Build Trust
Let a little personality in
Creating out-of-office messages is one of those things that everyone does but to which few give much thought.
But Andy Freed, CEO of the Wakefield, Massachusetts-based association management company Virtual, Inc., has found a way to turn this bland workplace staple into something special. Each summer, Freed takes a couple of weeks off—and people eagerly anticipate his increasingly ambitious and entertaining out-of-office messages.
Year after year, Freed and his team have one-upped themselves, eventually even introducing video into the mix.
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